基于嵌入性社会结构理论和武陵山片区集中连片特困地区雪峰山景区的农户调查问卷数据，从“自主因素”和“嵌入因素”两大维度选取17个变量运用Probit模型对乡村旅游精准扶贫农户参与行为的影响因素进行分析，结果表明：家庭人均年收入、贫困户身份标签、农户认可程度、农户需求程度、信息公开程度、乡村旅游发展水平、政府引导效果等变量具有显著正向影响，而农户团结程度具有显著负向影响，农户自身能力的影响并不显著。

Based on embedded social structure theory and household survey data of Xuefeng mountain scenic spot in Wuling mountain area, 17 variables are selected from two dimensions of independent factor and embedded factor to analyze the factors influencing rural tourism targeted poverty alleviation households' participation behavior by Probit model. The results show that the variables such as per capita annual income of households, identity label of poor households, recognition degree of farmers, demand degree of farmers, information disclosure degree, development level of rural tourism, and effective guidance of government have significant positive effects, while the degree of solidarity of farmers has significant negative effects, and the influence of farmers' own ability is not significant.

F592；F323.8