基于计划行为理论，构建了农户秸秆资源化利用意愿及行为理论模型，以湖南省4个市（州）331份农户微观调查数据，运用结构方程模型实证分析了农户秸秆资源化利用行为及其影响因素。结果表明：行为态度、主观规范、知觉行为控制均对农户秸秆资源化利用意愿有较为显著的正向影响，农户秸秆资源化利用意愿对利用行为也有显著的正向影响。农户对秸秆资源化利用行为的感知（提高自身技能的认知）会正向作用于其对秸秆资源化利用的认知和评价，进而影响农户秸秆资源化化利用的意愿。乡邻、村委会和村干部支持是影响农户主观判断的重要因素，秸秆资源化利用配套设施是农户知觉行为的关键因素，主动宣传秸秆资源化利用是农户利用行为的最终结果。

Based on the theory of planned behavior, this paper constructs a theoretical model of farmers' willingness and behavior to use straw as resource. Based on the survey data of 331 farmers in four cities (autonomous prefectures) of Hunan province, this paper empirically analyzes the behavior of farmers' using straw as resource and its influencing factors by using structural equation model. The results show that: Behavior attitude, subjective norm and perceptual behavior control have a significant positive impact on farmers' willingness to use straw, and the willingness to use straw also has a significant positive impact on their use behavior. Farmers’ perception of straw resource utilization behavior (cognition of improving their skills) will positively affect their cognition and evaluation of straw resource utilization, and then affect farmers' willingness to use straw resource. The support of township neighbors, village committees, and village cadres is an important factor affecting the subjective judgment of farmers. Straw resource utilization and supporting facilities is a key factor for farmers' perceived behavior. Active promotion of straw resource utilization is the final result of farmers' behavior.

F323.214