基于来自10省份590家奶农的问卷调查数据，综合运用Logit模型和ISM模型实证分析了奶农质量协同控制意愿的影响因素及其递阶结构关系，结果表明：奶农文化程度、养殖规模、原奶质量标准认知、饲料质量标准认知、饲养环境标准认知、稳定销售渠道、提升原奶价格、风险分摊、信息共享、信任程度和政府鼓励支持对奶农质量协同控制意愿有着不同程度的显著影响，其中政府鼓励支持、原奶质量标准认知、饲料质量标准认知、饲养环境标准认知是表层直接因素，稳定销售渠道、提升原奶价格是中层间接因素，奶农文化程度、养殖规模、风险分摊、信息共享、信任程度是深层根源因素。

Based on the questionnaire data from 590 dairy farmers in 10 provinces, Logit and ISM models were used to empirically analyze the influencing factors and structural relationships of farmers' willingness to implement cooperative quality control behaviors. The results showed: educational attainment, scale of farming, the recognition of raw milk quality standards, the awareness of feed quality standards, the awareness of feeding environment standards, the stable sales channels, the increase in raw milk prices, the degree of trust, information sharing, risk sharing and government encouragement are different degrees of significant influence on the willingness of dairy farmers to coordinate the quality control behaviors. Among them, government encouragement, the raw milk quality standard cognition, feed quality standard cognition, and feeding environment standard cognition are direct factors on the surface, stable sales channels, and increased raw milk prices are middle-level indirect factors, while the educational attainment, scale of farming, degree of trust, information sharing, and risk sharing are the deep-rooted factors.

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