结合社会认知理论和PEST理论模型，基于湖南省36个村务微信群688名村民调查数据，实证研究村民参与乡村数字治理的行为。研究发现，村民参与乡村数字治理的受邀性行为明显多于创造性行为，政治、经济、社会、技术外部环境以及村民自我效能感与结果效能感正向显著影响村民参与乡村数字治理的受邀性行为和创造性行为，且村民自我效能感和结果效能感在外部环境与村民参与行为之间起到部分中介作用。建议进一步优化乡村数字治理的外部环境、增强村民参与乡村数字治理的效能感，激发村民参与乡村数字治理的创造性行为，以此促进乡村数字治理高质量发展和乡村治理现代化。

Based on the survey data of 688 villagers in 36 village WeChat groups in Hunan Province, this paper empirically studies the behavior of villagers participating in rural digital governance based on the social cognitive theory and PEST theoretical model. The results show that the invited behaviors of villagers participating in rural digital governance are significantly more than their creative behaviors, and the political, economic, social, and technological external environment, as well as villagers’ self-efficacy and outcome efficacy, have a positive and significant impact on the invited behaviors and creative behaviors of villagers participating in rural digital governance, and villagers’ self-efficacy and outcome efficacy play a partial mediating role between the external environment and villagers' participation behaviors. In view of this, it is necessary to further optimize the external environment of rural digital governance, enhance the sense of efficacy of villagers’ participation, and stimulate villagers’ creative behaviors to participate in rural digital governance, so as to promote the high-quality development of rural digital governance and the modernization of rural governance.

D422.6

湖南省社会科学基金项目（ZDAJ010）；国家社会科学基金后期资助项目（22FGLB006）；国家社会科学基金重点项目（21AZZ008）； 长沙市哲学社会科学规划课题（2024CSSKKT115）