新内源性发展是乡村传统文化治理转型的重要路径。基于文化整合内在逻辑，链接嵌入理论和规范理论建构乡村传统文化新内源性发展的分析框架，对湖北省宜都市J村“四福”文化进行考察，研究发现：基层党委政府通过价值、制度、资源和组织要素嵌入，依托话语转换、利益联结、身份认同、日常规训机制，有效整合国家主流文化和乡土社会传统，激活了乡村传统文化的规范价值；这一嵌入式整合过程从文化认同强化、参与行动激活和文化网络重塑三个层面提升了乡村文化自觉，从而助推乡村传统文化新内源性发展；未来要进一步强化社会主义核心价值观引领、优化乡村公共文化服务体系、培育壮大乡村文化发展队伍，促进乡村传统文化的现代性转换与重构，满足农民日益增长的精神生活需要。

Neo-endogenous development is a critical pathway for transforming governance of rural traditional culture. Based on the intrinsic logic of cultural integration, this study links embeddedness theory and normative theory to construct an analytical framework for the neo-endogenous development of rural traditional culture. Through an examination of the “Four Blessings”(family genealogy for passing down blessings, family precepts for accumulating blessings, family rules for cherishing blessings, family reputation for enhancing blessings) culture in Village J, Yidu City, Hubei Province, findings indicate that local CPC and government authorities effectively integrate national mainstream culture with traditional rural society by embedding values, institutions, resources, and organizational elements. This is achieved through mechanisms of discourse transformation, interest linkage, identity recognition, and routine discipline, thereby activating the normative value of rural traditional culture. This embedded integration process enhances rural cultural consciousness by reinforcing cultural identity, stimulating participatory actions, and reshaping cultural networks, thus advancing neo-endogenous development of rural traditional culture. Moving forward, it is essential to further strengthen the guiding role of core socialist values, optimize rural public cultural service systems, and cultivate a robust rural cultural development workforce. These efforts aim to facilitate the modernization and reconstruction of rural traditional culture to meet the growing spiritual needs of rural residents.

C912.82

中央高校基本科研业务费资助项目（CCNU24ZZ204）