在新发展阶段，迫切需要乡村旅游高质量发展，一方面通过乡村产业振兴助力实现共同富裕战略目标，另一方面通过乡村生态振兴助力实现人与自然和谐共生的现代化。乡村旅游高质量发展的理论逻辑在于以人为本彰显发展价值、绿色发展实现生态内涵、文化赋能打造内在特色、创新驱动确保持久动力、体制保障实现持续发展。实践层面，当前乡村旅游高质量发展面临缺乏系统科学的规划、切实可行的路径、有效的经营方式、完善的保障体系等突出问题，亟须从加强规划引领与资源整合、创新发展范式、推动产品迭代升级、完善保障机制等方面探索高质量发展的路径。

In the new development stage, there is an urgent need for the high-quality development of rural tourism. On one hand, it contributes to achieving the strategic goal of common prosperity through rural industrial revitalization; on the other hand, it facilitates the modernization of harmonious coexistence between humans and nature through rural ecological revitalization. The theoretical logic of high-quality development of rural tourism lies in highlighting development value with a people-centered philosophy, realizing ecological imperatives through green development, creating intrinsic characteristics through cultural empowerment, ensuring sustained momentum through innovation-driven strategies, and achieving sustainable development through institutional guarantees. At the practical level, the current high-quality development of rural tourism faces prominent challenges such as lack of systematic and scientific planning, absence of feasible paths, ineffective operation methods, and inadequate support mechanisms. It is therefore imperative to explore paths for high-quality development through strengthening planning guidance and resource integration, innovating development paradigms, promoting product iteration and upgrading, and improving institutional support mechanisms.

F590.3

中国社会科学院创新工程“学者资助计划”项目（XC2023001）；山东省高等学校哲学社会科学研究项目（2024ZSMS241）