基于2020年中国乡村振兴调查数据（CRRS），从参与广度和深度的双重视角实证检验农户电商参与行为的增收效应。结果表明，农户电商参与广度和深度均具有显著的增收效应，该结论经过一系列稳健性检验后依然成立。农户电商参与广度主要通过创业行为、信贷获取与信息增益三种渠道产生增收效应，而电商参与深度仅通过创业行为促进农户收入增长。进一步异质性分析表明，无论是参与广度还是参与深度，两者的增收效应均在网络条件好的地区以及收入水平较高的农户群体中更为明显，反映出当前农村电商发展的包容性仍有待提升。

Based on the 2020 China Rural Revitalization Survey (CRRS) data, the income-increasing effect of farm households’ e-commerce participation behavior has been examined empirically from the dual perspectives of breadth and depth. The results show that both the breadth and depth of farmers’ e-commerce participation have significant income- increasing effects, and the conclusion still holds after a series of robustness tests. The breadth of farm households’ e-commerce participation mainly realizes its income- increasing effect through three channels: entrepreneurial behavior, credit access, and information gain, while the depth of e-commerce participation only promotes farmers’ income growth through entrepreneurial behavior. Further heterogeneity analysis indicates that the income-increasing effects of both the breadth and depth of e-commerce participation are more pronounced in regions with better internet infrastructure and among farm household groups with higher income levels, reflecting that the inclusivity of current rural e-commerce development still needs to be improved.

F323.8；F724.6

重庆市社会科学规划项目（2022YC004）；重庆市教委科学技术研究项目（KJQN202400301）；中央高校基本科研项目（SWU2509109）