本文基于推拉理论框架，通过对广东、湖南、贵州等（区）10省250名返乡创业青年的半结构化访谈，剖析青年返乡创业的影响因素。研究发现，青年返乡创业决策受到多维度推拉力的综合影响，财政扶持政策、土地支持政策、人才引进政策等政策拉力与城市生活成本攀升、就业市场竞争激烈等现实推力共同作用，推动了青年返乡创业热潮。其中，政策拉力通过释放创业红利、拓展发展空间、提升发展潜力等方式为青年返乡创业提供重要的发展机遇；现实推力促使青年群体重新审视职业发展路径。政策拉力在实现过程中面临资金保障体系不完善、政策执行机制效率低等障碍。对此，需要从政策供给改革和政策执行力建设两个维度入手，深化政策供给改革完善资金保障体系，加强政策执行力建设以优化政策落实机制，构建全方位、多层次的青年返乡创业支持体系。

Based on the push-pull theoretical framework, this study analyzes the determinants of youth’s hometown- returning entrepreneurship through semi-structured interviews with 250 young entrepreneurs returning to their hometown across 10 provinces including Guangdong, Hunan, and Guizhou. The research reveals that the youth deciding to return to hometown for entrepreneurship are comprehensively influenced by multi-dimensional push and pull forces. Policy pull factors—including fiscal support policies, land support policies, and talent attraction policies—combined with reality push factors such as rising urban living costs and intensified competition in employment markets, collectively drive the emergence of the youth rural entrepreneurship trend. Specifically, policy pull forces provide significant development opportunities for youth rural entrepreneurship by releasing entrepreneurial dividends, expanding development space, and enhancing development potential. Reality push forces create external environmental pressures that compel young people to reassess their career development path. To address these challenges, it is necessary to approach the issue from two dimensions: policy supply reform and policy execution capacity building. This involves deepening policy supply reform to improve funding guarantee systems, strengthening policy execution capacity building to optimize policy implementation mechanisms, and constructing a comprehensive, multi-tiered support system for youth returning to hometowns to start business.

D432.6

国家社会科学基金重大项目（22&ZD192）