激活农民主体性是有效发展乡村产业的关键。本文从过程视角拓展在地化理论，提出“全面在地化”概念，并基于皖南方村茶产业发展的个案研究，系统剖析农民主体性激活的实践机制。研究发现，“全面在地化”强调在产业发展的全过程中，通过发展主体、发展行动与发展效果的协同在地化，实现农民主体性的有效激活。具体而言，通过村镇合力的地位保障，明确农民在产业发展中的主体地位，推动工商资本与农民形成发展共同体；通过内外互嵌的基础适配，兼顾市场规则引入与乡土基础优化，构建适配农民发展条件的行动体系。二者共同为农民输入动员信息，进而通过渐进推动的共建共享，以分层动员和先发者带后发者的方式实现农民参与扩散。三重机制协同作用，最终形成“为了农民、通过农民、属于农民”的产业发展格局。

Activating farmers’ subjectivity is the key to the effective development of rural industries. Based on a case study of the tea industry development in Fangcun, Southern Anhui, the localization theory has been expanded, the concept of “comprehensive localization” has been proposed, and the practical mechanism of activating farmers’ subjectivity has been systematically analyzed from a process perspective. The study finds that “comprehensive localization” emphasizes that in the whole process of industrial development, the effective activation of farmers’ subjectivity can be achieved through the coordinated localization of development subjects, development actions and development effects. Through the basic adaptation of internal and external embedding, the introduction of market rules and the optimization of local rural foundations are balanced, and an action system suitable for farmers’ development conditions is constructed. These two mechanisms jointly input mobilization information for farmers. Subsequently, through the progressive promotion of co-construction and sharing, farmer participation is diffused by means of stratified mobilization and the mode of early adopters leading latecomers. The synergistic interaction of these three mechanisms ultimately fosters an industrial development pattern of “for the farmers, by the farmers, and of the farmers”.

F323.6；C91

国家社会科学基金重大项目（21ZDA057）；安徽省高校杰出青年科研项目（2022AH020006）